Texas quarterback Arch Manning has slipped to No. 20 in the latest national name, image and
likeness NIL rankings, reflecting a significant decline in his estimated market value since he
first entered the college football spotlight.
Manning was once ranked No. 1 nationally with an estimated NIL valuation of $6.8 million.
That figure came during a period when expectations surrounding the highly touted
quarterback were exceptionally high, despite his limited experience at the college level.
The Texas star spent his first two seasons seeing relatively little action, leaving much of his
potential untested on the field. As his college career has progressed, however, his NIL
valuation has shifted alongside expectations surrounding his development.
Current Valuation Stands at $2.5 Million
According to the latest On3 NIL rankings, Manning is now ranked 20th nationally among
college football players. His current estimated NIL value stands at approximately $2.5
million.
The change represents a substantial decline from his previous $6.8 million valuation,
underscoring how NIL rankings can fluctuate as a player’s exposure, production and market
appeal evolve.
Manning entered Texas with enormous expectations, largely because of his family name and
pedigree. As the nephew of NFL legends Peyton and Eli Manning and the grandson of former
NFL quarterback Archie Manning, he arrived in Austin as one of the most closely watched
prospects in college football.
Pressure Builds at Texas
While Manning’s NIL valuation has fallen, attention surrounding the quarterback remains
high as he prepares for a more prominent role with the Longhorns.
His limited playing time during his first two seasons meant that his national reputation was
built largely on potential rather than an extensive college résumé. Greater opportunities on
the field could now play an important role in determining both his football profile and
commercial value.
For Manning, the latest ranking highlights the changing nature of the college sports
marketplace. NIL valuations are increasingly influenced by playing time, performance,
visibility and fan engagement, making them subject to significant changes as athletes’
circumstances evolve.
At $2.5 million, Manning remains one of the most valuable players in college football from
an NIL perspective. However, his move from No. 1 to No. 20 illustrates just how
dramatically expectations and valuations can change before a highly touted quarterback
establishes himself on the field
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