Citigroup has appointed Rogier Pop, a former JPMorgan investment banker, to lead its diversified industrials business across the UK, Europe, the Middle East and Africa (EMEA), as the US banking giant continues to strengthen its investment banking operations in the region.
Pop joins Citi after an 18-year career in investment banking, during which he also worked at UBS. At JPMorgan, he led the capital goods investment banking unit across EMEA, bringing experience in advising industrial companies on major financial transactions and strategic decisions.
Citi Strengthens Its Investment Banking Team
The appointment reflects Citi’s continued efforts to expand its sector-focused investment banking teams and strengthen its position in the competitive European market. The bank has been recruiting experienced bankers from rival institutions, including JPMorgan, as it seeks to increase its share of global investment banking revenue.
Under the leadership of Vis Raghavan, Citi’s head of banking and a former JPMorgan executive, the bank has hired more than 70 managing directors globally over the past two years. These appointments form part of a broader strategy to build its advisory capabilities and compete more effectively with major Wall Street rivals.
Citigroup has also added specialists from firms including Lazard, HSBC and UBS to strengthen its coverage of key industries across EMEA.
Competition for Industrial Deals Intensifies
Diversified industrials banking involves advising companies across a range of sectors on mergers and acquisitions, fundraising, restructuring and other strategic transactions. Experienced bankers with established industry relationships can play an important role in helping financial institutions win mandates from corporate clients.
Pop’s appointment comes as major investment banks continue to build their teams and compete for advisory business across Europe. Banks are positioning themselves to benefit from potential growth in mergers and acquisitions and other corporate transactions.
Citigroup Targets Greater Market Share
Despite its recent recruitment drive, Citi still has room to expand its presence in the regional investment banking market. Dealogic data showed that the bank ranked fifth in EMEA investment banking fees during the first nine months of 2026, with a market share of 4.3%.
Citi has set a target of capturing 6% of the global investment banking fee pool. Strengthening its industrials team with experienced dealmakers such as Pop could support that ambition by broadening its sector expertise and deepening relationships with corporate clients.
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