Snap is making another attempt to demonstrate why its $2,200 Specs smart glasses deserve a place in the consumer technology market. The company has introduced several new features and services aimed at making the glasses more useful for entertainment, productivity and everyday digital tasks.
Snap’s original Specs launch earlier this year received a largely negative response. The glasses’ high price and bulky design drew criticism online, with some users comparing their appearance to scuba equipment. The reaction also included calls for CEO Evan Spiegel to step down, while Snap’s stock fell sharply following the unveiling.
The company has since been working to give Specs a clearer purpose beyond simply being an expensive piece of augmented-reality hardware.
New Entertainment Features
At an event in Los Angeles this week, Spiegel and other Snap executives presented several updates built around Specs. The company demonstrated new capabilities designed to connect the glasses more closely with users’ existing digital activities.
Among the additions are integrations with HBO Max and Spotify. These services give users new ways to consume entertainment through the glasses and add interactive experiences to a product category that has struggled to offer compelling everyday uses. The integrations are part of Snap’s broader effort to make Specs more than an AR-focused device and instead position them as part of a wider digital ecosystem.
Specs Intelligence Brings AI into Focus
The biggest announcement was Specs Intelligence, a new “anticipatory AI” system that Snap says is designed to work across Specs and other devices, including iPhones and Macs.
According to Snap, the system can build an understanding of a user’s goals, priorities, relationships and routines based on the applications and tools they choose to connect. The aim is to help users focus on immediate priorities while also making progress toward longer-term objectives.
Spiegel described Specs Intelligence as an “AI native operating system” built around users’ projects. The system is also designed to connect information across Snap’s Lenses, the company’s augmented-reality effects available on smartphones and Specs.
More Than Just Smart Glasses
Despite its integration with Specs, Specs Intelligence does not appear to depend entirely on the glasses. In practice, the system resembles an AI-powered productivity platform that can operate across multiple devices while using the glasses as one of its interfaces.
With the latest updates, Snap is attempting to shift the conversation around Specs from their price and unconventional design toward practical applications, entertainment and AI-powered assistance.
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