Exafluence is a leading data and analytics company that empowers organizations to stay ahead in their industries by leveraging modern digital technologies. Founded in 2015, Exafluence specializes in IoT, Big Data, Machine Learning, and Artificial Intelligence to provide actionable insights and solve complex business problems. Their flagship platform, ExfDigital, offers a low-code/no-code solution that accelerates digital transformation and data-driven decision-making.
A Global Solution Provider
With a global presence and a team of over 200 professionals, Exafluence serves various sectors including Healthcare, Financial Services, and Consumer Products. It is a uniquely positioned platform-led solution provider employing a tremendously talented group of people. It uses open-source and cloud-native technologies to build its solutions. We have integrated AI across the life cycle of data management and analytics.
“Everything we do is driven by one thing: How do we solve real problems? How do we enable our customers to provide better data for better outcomes and how can we help them be more automated and efficient? We do this without the need to code (no code tools) and with the help of artificial intelligence,” emphasizes President & CTO, Joerg Guenther.
Exafluence’s expansive domain expertise coupled with the tech talent is what Joerg considers the secret sauce for the company’s affluent presence. Many of its associates have 20+ years of experience in delivering projects across financial services and the investment management life cycle.
The Leader’s Rise
Born and raised in Switzerland, Joerg accidentally landed in IT and in Financial Services. While he was pursuing his economics degree, he was offered a part-time job at Zuercher Kantonal Bank(ZKB) as a database developer. Having had no previous experience in IT, he negotiated a three-month period during which he could come up to speed. He was immediately hooked by the capabilities of developing software and solving real problems.
Joerg joined ZKB full-time and became a software developer and later was promoted to project manager and vice president. After 9 years with the company, he launched a startup with some of his co-workers and spent several years in IT consulting working for the big Swiss banks, the Swiss Funds Association but also Zurich Financial Services.
In 2001, Joerg moved to the US and joined KPMG Consulting as Manager of Financial Services and later Julius Baer in New York as Head of IT / CIO initially for wealth management and later on for asset management. In 2012, he joined Northern Trust in Chicago and headed up Hedge Fund Services Technology and Derivatives Technology. In 2016, he had the opportunity to relocate back to Europe (London) as Chief Technology Officer of EMEA and was also appointed Chief Information Officer for all Corporate & Institutional Services.
In 2019, Joerg switched to a similar role as global CIO Securities Services for Citigroup in London with a larger organization and a more global footprint(2’500 staff and consultants in 34 countries) . When COVID-19 hit a few months later,it made travel impossible and his integration and assimilation with the team and its culture very challenging.
“We made it work despite the lack of travel and despite the ability to meet people in person. It wouldn’t have been possible without the help of my team who supported me tremendously during that time. I never felt isolated,” he recalls.
. After a brief stint as a CTO for a German insurance service provider, he decided to pursue a very different kind of role with Exafluence starting in July this year.
In an Exciting Role
In his latest role at Exafluence, Joerg is entrusted to help grow the brand and especially expand the products and services across financial services. As he has a unique background combining 13 years of buy-side asset management experience with 11 years of service provider experience, he can add a different perspective to Exafluence’s target market.
“Solving problems for a buy-side asset manager or wealth manager is very different than solving problems for a service provider yet there are also common aspects we need to be aware of. First of all, understanding the domain and the perspective of the prospective client is of paramount importance. If I cannot put myself in the client’s shoes, I cannot solve the problem effectively and I cannot help make a difference. We do a lot of knowledge sharing and we pair young tech talent with experienced domain experts. This approach has been very rewarding for all parties involved,” explains Joerg.
This mindset is also shaping very much how he is focussing on product strategy and architecture. “Everything we do must have a purpose. Better data for better outcomes. What we build is aiming to help streamline the data lifecycle whilst providing tools that allow users to be much more efficient and automated in providing this data for their outcomes. That is really it in a nutshell,” he shares.
The People’s Leader
Joerg is a big believer in people and making people strong. So, believing in people’s abilities and delegating ownership is key to allowing staff to grow and also to stay motivated. It is the only way, he feels, to truly scale an organization but it is also extremely rewarding. He enjoys coaching and mentoring people and seeing them become stronger and more independent. Joerg tends to think about the big picture and communicate the vision and strategy so everyone can buy in but he equally enjoys getting his hands dirty and write some code
He has always been a big believer in understanding why we do things and what we solve for. In order for a team to thrive it is critical to establish psychological safety. In other words, creating an environment where everyone has a voice and everyone can safely raise concerns and talk about mistakes without the fear of retribution.
“When we talk about D&I the I stands for inclusion and it means having a stake in the decision making and the future of the company. If these guard rails are put in place the results are absolutely amazing. I have built some relationships that have transcended a single job as connecting with people is more than just working together,” he asserts.
Allying with Technology
Technology, says Joerg, will continuously evolve, especially now that AI is growing quickly. The key is to stay hungry for change and to embrace it. “New technologies are not a threat but an opportunity. So, the willingness to learn continuously and to experiment with new things is a very important and differentiating quality,” he observes.
Exafluence encourages staff to use AI throughout their daily work and provides access to these tools. It encourages teams to learn and provide new ideas. The important thing is to apply the technology to real problems and provide real solutions. Otherwise, technology has no value.
“I have been very positively impressed by the speed at which new technologies are embraced. Our data scientists applied new LLMs within days and figured out what model configuration works best for particular use cases,” says Joerg.
AI, the Challenges and the Future
Joerg agrees that AI will have a massive impact on the industry. AI will disrupt how we work and many people will have to retrain in order to stay relevant. It will be challenging to keep up with the incredible pace of innovation. However, he is concerned about the socio-economic impact this all might have but he also sees it as a mandate to make AI accessible and available to all people.
Drawing parallel, he says, “It is a little bit like when the Internet started. For many people, it was not available. Over time we overcame that hurdle largely (There are still people that do not have access to this technology) also because smartphones became attainable. Now we face an even more differentiating innovation revolution. By using Open Source for our solutions and by providing our solutions in the Open Source space we want to allow everyone to adopt the technology. We will see how this evolves but ever the eternal optimist I am looking forward to the journey.”
Explaining the challenges, Joerg opines that successful AI needs comprehensive data models and clean and consistent data. Most companies do not have the data in the shape it needs to be. Many legacy applications and disparate data silos are preventing companies from being successful. They struggle to consolidate and integrate the data. In order to deliver a holistic comprehensive data model, domain expertise and knowledge are absolutely critical and many firms do not have enough of these skillsets. The model is needed to explain and organize the data properly. Lastly, many firms do not have the data integration and data mastering tools they need to efficiently produce the data in an automated fashion.
“If you try to run before you walk, AI will miserably fail and not produce the desired results. So, the homework has to be done and done right,” says Joerg.
This is where Exafluence comes in with its tools and solutions. It provides an investment data model that is technology-independent for clients that do not have such a model in place. It can naturally also work with existing models if they are available. Exafluence’s tools integrate and catalog the data, map the data into the target data models, and then acquire, validate, and transform the data in an automated, repeatable fashion. Without code, fully reusable.
Exafluence will deliver some disruptive solutions in the data and AI space and continue to push the envelope. The company’s cost model and how it works with its clients is changing the industry, The era of enterprise software is over. Companies want to be more flexible and not sign multi-year contracts that have them locked into an arrangement they cannot control.
“Our solutions empower companies to take ownership and deliver solutions much more quickly and efficiently without the foot in the bear trap. It is nice to work for a company that has a true sense of giving back. We make sure you have the data you need to successfully implement and deliver AI,” concludes Joerg.
“You miss 100% of the shots you don’t take.”- Wayne Gretzky”